‘BUMP’

VISUAL IDENTITY

2022 / RMIT UNIVERSITY / BRUNSWICK

This project required the development of a visual identity system for a Buy Now Pay Later service as well as the creation of branded stationery and advertising assets. Specific design deliverables included a brand toolkit (containing positive and reversed brandmarks), business cards, letterheads,  Instagram posts and a website homepage. Through these deliverables, an integration of skills was necessitated across print-ready file preparation, UX/UI design, typesetting, colour management and marketing strategy.

Enter BUMP, the newest entrant to the BNPL category...a disruptive and elastic service made for fashion-forward gen-Z audiences.