‘POD’

PACKAGING

2022 / RMIT UNIVERSITY / BRUNSWICK

This brief involved a brand and packaging redesign of any existing FMCG product for a differential target audience. In rebranding a line of pea-based pastas, I conceived POD–‘for the plant-powered’. This new brand direction would involve repositioning product lines for a more gender-netural and fitness-focused audience. 

The project required the production of a print-ready complex dieline with corresponding job ticket and markup information. Additional deliverables in this project included brand devlopment, logo creation, copywriting for FMCG packaging, food and beverage regulation considerations and the production of digital mockups through Photoshop.