‘RYPE’
       CAPSTONE 

2023 / RMIT UNIVERSITY / BRUNSWICK

RYPE represents the capstone of my graphic design studies at RMIT University whereby I was called to design a brief to solve a design problem. RYPE is a speculative design project that debuts recreational psilocybin products to Australian publics upon its eventual legalisation, in light of its recent reclassification for psychiatric prescription in Australia.

As the first recreational psilocybin brand in Australia, RYPE introduces people to psilocybin’s transformative power through delicious edible products in standardised microdosages. For those looking to try psilocybin for the first time, or for those looking to strengthen their mycelial network, RYPE is a trusted source.

This project is centralised by a brand activation that features print advertising campaigns, online touchpoints, educational resources, and product packaging solutions for RYPE's chocolate and gummy products. 

Processes involved in this project included:

• Brief development
• Primary and secondary research
• Pitch and progress presentations to client
• Logo and style guide development
• Deliverables and marketing strategy
  
• Project timeline and contingency plans
• Booklet design and typesetting
• Website and social media production
• Complex packaging design
• Photography for campaign imagery
• Poster series and billboard design
• Liaising with third-party production
• Digital and physical product mock-up
• Collation of work for exhibition