‘SPRINGBEAN’

HTML/CSS

2022 / RMIT UNIVERSITY / BRUNSWICK

This project involved the branding and construction of a multipage small business website with HTML and CSS markup language. My designed small business was SPRINGBEAN, a coffee roastery meets flower market based in Brunswick, Melbourne. This project necessitated a proficiency in Adobe XD software for high-fidelity design generation as well as HTML/CSS literacy to deliver functional web outcomes that were device-responsive.

My concept for this deliverable was to create an accessible, community-based space, rather than just a cafe. Doing so necessitated an awareness of the small business landscape, to ultimately provide an offering with points of differentiation and an understanding of current consumer trends.

My small business branding collateral included the creation of animated logo graphics produced with Adobe AfterEffects, generation of Spotify playlists, event scheduling and the integration of online store functions with custom merchandise designs. This project allowed me to showcase my design perspective as a multilateral branded experience with an attention to social engagement and commercial strategy. This full-branding pipeline of logo and typography design through to event collateral is where my design practice thrives.